I have been reading a book called DigiMarketing: The Essential Guide to New Media and Digital Marketing. The second chapter in particular points out 12 shifts in how marketing has changed as our world has become more digitized. Of these 12 changes, one stood out to me – how the forces in marketing no longer reside solely in the hands of the company’s marketing team, but rather also in the hands of all consumers.[1] Collectively, consumers themselves have the ability to initia

Entrepreneurship has often been seen as this esoteric ideal that is unreachable by most. We hear stories of the Steve Jobs and the Mark Zuckerbergs of the world, their fame and fortune, and believe that only the few can achieve the rewards and fulfillment of building a company. While the road is still undoubtedly hard and full of sacrifice, it has never been a better time to be an entrepreneur. The conditions have never been better to take the idea you have been mulling over